February 22, 2012, Wednesday, 52

Statistics

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The Mobitouch - CUBE platform stores in the data base the results obtained during the execution of every campaign in terms of: successes, failures, refusals and notification messages expirations. Those datas can be accessed through CMS.

Legend

  • Downloads: represents the number of the daily downloads.
  • Unique Contacts: represents the number of phones unique contacted throughout the day.
  • Unique Interacting: represents the number of phones that has interacted with the device, it's the sum between the unique accepted and unique refused.
  • Unique accepted: is the unique number of phones that have agreed to download the content.
  • Unique Refused: represents the number of phones that have refused to download the content.
  • Unique unsupported: represents the number of phones with Bluetooth activated but not the OBEX protocol
  • Total Refused: represents the number of refuse collected from all phones throughout the day,this is not unique. if a phone refuse twice it will increases the number of refused twice.
  • Failures: represents the number of failures occurred during the transmission of content, it can happen if a user leaves the range of the WLP, or if the phone stops the transmission (eg shutdown).
  • Notification expired: represents the number of times the users has not responded to the request for downloading content.

Legend for downloaded charts

S: Sent

E: Expired

R: Rejected

F: Failed

X: No Contents Sent

N: Device doesn't support OBEX protocol

B: Sent (used for a bonus content)