Mobitouch Introduction

From Mobitouch cube

"Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so" - Source: Wikipedia

We are facing a major change in the way consumers approach advertising channels; traditional media is becoming day after day less effective while users are increasingly demanding to be more actively involved in the communication process. The mobile phone (the so-called third screen) is the most ubiquitous media ever, with over 3 billions units active worldwide and 100% world population reach expected within the next 10 years.

In this scenarios, brands are asking for new ways to engage customers and build effective and sustainable relationships.

Waymedia provides the systems that enable you to create these new content distribution models, by using technologies already included today in the vast majority of mobile phones like Bluetooth® and Wi-Fi.

The unique brand name of our Solution for covering all the Proximity Marketing applications is Mobitouch. Some things you can do with Mobitouch:

• Create engaging Proximity Marketing campaigns, enabling communication between the Brand and the Users.
• Distribute music or videos (podcasting, videocasting).
• Create mobile community channels through localized content distribution.
• Send DRM-enabled contents.
• Create interactive application in which the users can send contents to the system and have it forwarded to another system (i.e. video Wall, web gallery)
• Actively request content from the system by either sending a text message or using a specific application
• Interface with the system at a M2M level for creating dynamic contents or automating processes

The Mobitouch platform is available today with two different solution lines:

• Mobitouch LITE: easy to use and suited for small-scale installations
• Mobitouch CUBE: full-power, web-based platform for deploying wide area networks in the OOH and retail.