Content Preparation

From Mobitouch cube

If you want your Bluetooth Marketing Campaigns to become effective, you need to spend time developing good contents! These pages will help you with technical details and some ideas on how to create engaging contents.

Contents 1 General 1.1 File Size 1.2 Features of Contents 2 Content Details

General

In order to create contents for being distributed through the Mobitouch platform, some knowledge about mobile phones features is required. This chapter gives you some basic guidelines and is a useful support for getting the most from a campaign.

File Size

Bluetooth marketing campaigns require contents to be delivered from a base station (WLP-500 hot-spot) to a mobile device in range. Remember that, to give the user a good experience, transmission time should be minimized and appropriate to the content type. Transmission speed varies depending on size of content and phone density in the environment. We recommend that in general contents should be kept in the range 200-500 Kb maximum, for low-features content (such as images) smaller file sizes are highly recommended.

Features of Contents

Mobile Phones have small displays and low resolution compared to home TV or computer screens. And also audio capabilities are limited when using the speaker (but in general they’re pretty good if headphones are used). That’s why contents made for this media have to follow some simple rules. In video files, try to avoid

• Quick action sequences as the compression method used for mobile content results in poor image quality and also quick movements are not easy to follow on the small screen
• Long distance and small details. (See videos of soccer goals: in the overview shots the ball is almost invisible)
• Low Light (Videos must be crisp and clear for best results. Screens in mobile phones have back-light but outdoor sun reflections make the screen difficult to see).
• Using titles and captions. Use a large font size (30px or higher) if video has to be overlaid with text. Do not add transitions for the text. Have the text/caption on as static a background as possible. If you're overlaying it on a live action shot consider placing a solid color block under the text/caption.

Also please use clean audio with your video files. Avoid noise. Bass tends to get lost in transition, so remember that you're creating and mixing the score for really narrow range speakers.

Content Details

• Images
• Videos
• Text and HTML
• Music and Audio
• Calendar Entry & VCards, You can remind your audience of special events (Exibition, conferences, etc) or periodic recurrencies. You can also set an alarm to sound before the event or send detailed information about your company, or yourself.
• Java Applications